IF YOU are involved in something that goes wrong, never blame other. Blame no one but yourself. If you’ve touched something, accept total responsibility for that piece of work.

If you accept responsibility, you are in a position to do something about it. Here are some common excuses for failure :

  1. it was a terrible brief.
  2. i need a better partner.
  3. there wasn’t enough money to do it properly.
  4. the director didnt listen to me.
  5. i was too busy on other project.
  6. i wasn’t given enough time.
  7. the client took out the best ideas.

Most of these grievances are every day on every job. That won’t change. The point is that, whatever other people’s fallings might be, you are the one to shoulder the responsibility. There are no excuses.


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